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First, Google prefers to index new content. Practically nothing works better than fresh and relevant content. Though there can be a debate whether Google values old pages or the new content better, there can never be a debate on the point that Google prefers new content because it believes the new content could be highly useful for searchers. Similarly, the content must be updated. The news websites which generally update their content on a regular basis have high google rankings proof of that updated content works well in Google ranking.
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Secondly, the URL and domain name must contain keywords as it sure has impact in increasing the importance in Google search engine results. This is because keywords in URL show the relevancy and coherency of content and keywords which are read by crawlers used by Google. Nevertheless, keywords in the title tag are every bit as important since the page title is still among highest ranking factors in the Google ranking system. Therefore, it is vital that the build up of the titles is done to make it effective.
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Thirdly, backlinks are an important part of any strategy to rank high in any keyword in Google search. The backlinks from other web pages direct visitors to the concerned site. Additionally, Google focuses on such backlinks when ranking the website pages. Likewise, anchor text for inbound links works well in the ranking inside Google page rank results. The best way is to get other sites link to your site by making use of anchor text which is the same as your keyword or keyword phrase.
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